May 11, 2016
Carrera Carving Co.
Where did your business name come from? Is there an interesting history behind it?
Carrera Carving Co. came about simply because Carrera is my last name! The carving has a dual meaning, both for the actual carving and shaping of the boards, but also carving in terms of skating and carving back and forth.
Have you always been passionate about design?
Yes! I love to draw and sketch. I am a landscape architect by profession, so I am sketching all the time.
When/Why did you start working in this particular craft/field?
I started back in October of 2015. I love skating and obviously could not afford to buy every type of board out there, so I just started making my own, experimenting with different shapes and wood patterns to build a board that was to my liking.
What do you think sets your designs apart from others?
My boards are truly one of a kind. Since every board is hand-shaped (no routers or cnc milling are used) every board is truly unique and one of a kind. I stand by my stance that every board will be hand-shaped and two boards will never be exactly the same. My boards are inspired by the early skateboards of the 1970’s as well as old school surfboards, giving them a super clean and retro vibe.
Have you had any major failures? If so, what were some important insights gained?
The very first long board I ever made snapped on me! From this, I learned how to better make my boards and switched wood types. Since then, I have not had a board break and I have really gained respect for the overall shaping process.
Have you sacrificed anything to create your business? If so, what was it, and do you have any regrets?
The only thing would be my weekends. Almost every weekend I am making boards, but it is a labor of love so I do not mind at all!
What has been your proudest/favorite moment since creating your business?
Watching my closest friends ride my boards and to see the looks on their face when they skate, knowing that my boards are something special.
How does the city you live in influence your work?
Currently, I am making boards out of Texas, but the market for the handcrafted skateboards is not as big as it is in California (where I went to school). This has made me want to expand the market and find the niche group here where my products can be seen and appreciated.
What valuable experience/knowledge did you have before starting your business?
Not much, other than knowing exactly how I wanted my boards to ride from my skating experience.
What made you take this leap into being your own boss?
Making boards makes me truly happy. After a long week at work it feels great to get my hands dirty and create something.
What are some inspirations for your work?
1970’s early skateboards and retro surfboard designs.
What are some tips or suggestions you’d like to offer to fellow makers?
Never give up! No matter what happens, keep your dreams alive and always be thinking of how to better yourself and your designs. There is always room for improvement and be humble enough to accept this fact.