July 28, 2015
Yvonne Leung is the designer behind Cardtorial. Hand-crafted and laser-cut onto beautiful, sustainable wood, each Cardtorial keepsake is meant to be just that—kept and treasured for always.
Yvonne chose wood after being inspired during a trip to Asia. Wood is natural, elegant in its simplicity, and it lasts and lasts, like all great memories should. Yvonne’s modern, whimsical designs paired with wood’s timeless charm make for a surprising, delightful gift.
A few years ago, after having worked in finance for a number of years — it was infinitely clear to Yvonne that a life walking that straight path wouldn’t be her path to fulfillment. While there was no single “Aha!” moment, no dramatic breaking point, each honest moment and the small decisions following lead Yvonne to realize that she yearned for the freedom to create, explore, and feel human. Yvonne wanted to build something meaningful to her & hopefully those around her.
That form of expression began as a single wooden card. Something Yvonne could make and share with those she loves. Something a dear friend could keep forever and that would bring lightness and joy for years to come. Encouraged by the kindness and enthusiasm of friends & co-workers,Yvonne began to see her wooden creations were unique & allowed customers to express their love & friendship in a new and wonderful way.
Those first wood cards gave way to a modest online shop. And from there, it grew. Despite the growth and evolution of this business, the core of Cardtorial remains. It is a place into which Yvonne pours her thoughts & heart, hoping that what she creates resonates and helps to highlight the beauty of creativity and craft.