SOFTBOYSCLUB
SoftBoysClub is more than a brand—it’s a movement that celebrates softness, vulnerability, and the beauty of redefining masculinity.
Founded by Olive Hoskins (they/them) and supported by Charlie Dale (they/them), SoftBoysClub is a trans-masc and non-binary-owned space that creates art, jewelry, apparel, and more as a form of representation and self-expression. Born out of the need to carve out a space for Disabled, Autistic, Trans Masc, and Nonbinary people, every piece is designed to uplift and give visibility to our community, challenging societal norms around masculinity, and showing that vulnerability is a source of strength.
At the heart of SoftBoysClub is a deeply collaborative partnership. Olive’s art is central to the brand, and together we create work that challenges traditional expectations of masculinity—using vibrant, pastel hues and playful, dopamine-inducing designs to bring joy and build connections. Our work isn’t just about the products we make; it’s about building a community where everyone has the space to exist fully as themselves.
We are committed to supporting the trans, queer, and disabled communities, donating 10% of our profits to trans organizations. Through our work, we aim to foster a world where tenderness, softness, and self-expression are celebrated and where people from all walks of life can thrive.
Join us in creating a softer, more vibrant world. ✨