NÜR SAN FRANCISCO
NÜR is a jewelry brand born in 2014, founded by Afghan-American Nilo Amerzada from her love for jewelry and her struggle with sensitive skin. Inspired by her late grandmother—a gold enthusiast and hobbyist jeweler— Nilo reimagines her late grandmother’s custom designs dating back to the ’70s, infusing them with modern elegance and cultural storytelling.
Celebrated as one of Teen Vogue’s Middle Eastern Designers to Keep on Your Radar (twice!), Nilo celebrates her Grandmother through NÜR, blending personal history with timeless craftsmanship to create pieces that honor the past while embracing the present. NÜR is more than jewelry—it’s a celebration of identity, resilience, and connection.