BIGGEST LITTLE
Biggest Little® was born from a desire to strip away the noise of modern toys and return to their true purpose—supporting a child’s development, fueling their relentless curiosity, and nurturing the bond between parent and child. We saw firsthand how toy overload led to cluttered spaces, overstimulated minds, and fleeting interest. At the same time, we recognized the hidden dangers of complexity—bath toys turning moldy, microplastic exposure in babies, and a cycle of waste driven by ever-changing trends.
This project took root during an 18-month experiment in minimal living, parenting, and play. We asked ourselves: What happens when we take away the bells and whistles, the over-engineered distractions, and leave only the essentials? Through this process, we discovered that a 9-month-old and a 3-year-old could unlock boundless creativity using nothing more than household materials, everyday objects, and a few well-designed, durable, open-ended toys. Simplicity didn’t limit them—it liberated them.
b is for ball® is more than a toy; it is a tool that empowers the youngest explorers to safely experiment, make sense of their world, and engage in meaningful play. Designed with both clarity and versatility, it offers endless possibilities for discovery from infancy through adulthood—encouraging problem-solving, confidence, and independent thinking. At the same time, it gives parents peace of mind with its seamless, safe, and sustainable design.
In a world obsessed with more, b is for ball® is a quiet rebellion—bringing play back to its essence.