BASIC PRINCIPLE
As a professional hairstylist with sensitive skin, Jasmine Burnside struggled to find multi-use beauty products that were both effective and safe. Frustrated by the lack of transparency in the beauty industry, she launched Basic Principle—offering scientifically formulated, non-irritating products that meet the highest standards of performance and safety. Our flagship product, Trifecta Serum, is a clinically tested 3-in-1 solution for skin, hair, and scalp, redefining what multi-use beauty can be.