Renegade Craft Fair

December 13, 2017

Daughter of the Land

Maker Spotlight

Screen Shot 2017-12-13 at 10.36.32 AM

Ashley Spierer has created one of our favorite skincare lines to dates. Boasting recycled packaging, beautiful design, and multi-functional products, Daughter of the Land inspires to ditch our previous notions of fancy skincare and get back to the basics of natural, holistic living!

DaughterOfTheLand_BalancingOil&box_F

What sparked your interest in this particular craft?

While I was living in India (I moved there to work at a healthcare company), I noticed the majority of people used natural ingredients for their skincare, and it had been passed on through generations. Before moving I had thought I was an avid proponent of “natural” skincare, until I realized that so many of the products I was using were complicated, made with a long list of ingredients, and contain a plethora of specific-use products. When I realized that skincare didn’t have to be so complicated, I knew I wanted to make a line that was accessible, multifunctional, and made of simply natural ingredients.

Screen Shot 2017-12-13 at 10.37.03 AM

What do you think sets your designs apart from others?

That’s a great question. Our mission is to have minimal impact on the environment by creating multifunctional products that reduce consumerism in the skincare space, using recycled packaging, and donating a percentage of sales to 1% For the Planet. Our goal is to get customers to rethink their skincare routines instead of complicate it!

DaughterOfTheLand_HydratingOil&box_F

List some of the most important lessons you’ve learned while running your business:

  • Learning to ask people for help (especially being a solo entrepreneur)!
  • Packaging is super important within the skincare space
  • Listening and asking for customer feedback
  • Growing pains are real and planning is helpful 😊

Screen Shot 2017-12-13 at 10.37.19 AM

What has been your proudest moment since you’ve started?

  • Each time I create a new product, seeing it come together for the first time feels so special and exciting.
  • Working with Madewell on the launch of the Beauty Cabinet was so exciting and I felt so honored to be part of it!

DaughterOfTheLand_Moonflower_F_V2

How does the city or cultural environment you live in influence your work?

I lived in New York and New Jersey most of my life, so I think taking some time away from what I was used to and moving to India inspired me to see things differently!

What valuable experience did you have before starting your business?

Working for a social enterprise startup helped prepare me for having my own business. I was able to get the feel of what it was like working in an entrepreneurial environment, and I was inspired by the founder to start my own venture!

Screen Shot 2017-12-13 at 10.46.14 AM

Do you have any favorite products? What makes them special to you?

They’re like my children, I love them all equally 😊

What are some inspirations for your work?

  • Brands that are having a dual mission and are trying to send a positive message (Patagonia, and Eileen Fisher)
  • Being outdoors and experiencing the magic of nature
  • Traveling to new environments

Screen Shot 2017-12-13 at 10.36.47 AM

Daughter of the Land:

Shop

Follow